Global product marketing manager
Data-driven storyteller
Madeleine Roe
My Mission
In my career I have been happiest in building and executing product marketing strategy for on-premises and SaaS. I build best-in-class product experiences that drive deep engagement and customer retention.
My strengths are in strategy and storytelling. I have ten years of experience distilling complex technical information into narratives that illustrate outcomes with a customer mindset focus. I utilize Pragmatic Marketing strategies to focus the customer in projects, building strategy cross-functionally with product owners, launch managers, sales and sales enablement teams, and more.
I have experience in sales, product development and publishing. My favorite part of all of my jobs has been building relationships and I relish the opportunity to pick up the phone to connect with people personally.
Specialties
Product Marketing
Social Media Strategy
Content Strategy
Marketing Automation
SEO
Competitive Analysis
Customer Communications
Project Management
Email Marketing
Internal Communications
Experience
Learn more about my experience:
Product Marketing (December 2018 - current)
Marketing Communications (April 2013 - December 2018)
Marketing & Product Development Manager (November 2011 - June 2012)
Sales Manager (January 2008 - November 2011)
Managing Editor (September 2005 - January 2008)