Global product marketing manager
Data-driven storyteller

Madeleine Roe

My Mission

In my career I have been happiest in building and executing product marketing strategy for on-premises and SaaS. I build best-in-class product experiences that drive deep engagement and customer retention.

My strengths are in strategy and storytelling. I have ten years of experience distilling complex technical information into narratives that illustrate outcomes with a customer mindset focus. I utilize Pragmatic Marketing strategies to focus the customer in projects, building strategy cross-functionally with product owners, launch managers, sales and sales enablement teams, and more.

I have experience in sales, product development and publishing. My favorite part of all of my jobs has been building relationships and I relish the opportunity to pick up the phone to connect with people personally.

Specialties

Product Marketing
Social Media Strategy
Content Strategy 
Marketing Automation
SEO

Competitive Analysis
Customer Communications
Project Management
Email Marketing
Internal Communications

Experience

Learn more about my experience: