Marketing Communications Supervisor
Spillman Technologies Flex and Ally
April 2013-December 2018
· Manage a MarCom team of five individuals with specialties in graphic design, media coordination, marketing writing, and SEO
· Develope multifaceted awareness campaigns in 2016 including print, digital, tradeshow media, video, website landing pages, and email automation components
· Increase company YouTube video viewership 680% YOY to 230,000 views
· Online ad reach of 2 million viewers.
· Campaign landing pages received 15,158 visits over the course of the campaign, a 1035% increase from total
· Increased social engagement campaign.
· Scaled campaign to yearly, and subsequently quarterly based on success and momentum achieved
· Budget for MarCom, printed collateral, advertising, and public relations
· Support events team by managing collateral for our inclusive large customer event (1200 paying customers and over 500 employee attendees) with over 200 individual projects (signage, website, app, printed collateral)
· Collaborate with other departments (sales, product development, finance, events, customer success, implementations) to solve problems by creating electronic or print deliverables