Global Product Marketing Manager
Motorola Solutions - PremierOne and Spillman Flex (software)
June 2021—present
Partner cross-functionally across Customer Success, Support, Product and Sales to message, brand, and communicate the value proposition for Motorola Solutions’ safety software suites
Advance the strategic suite-level messaging for PremierOne and Spillman Flex, the top revenue drivers in the public safety software categories
Drive the common narrative at multiple industry and customer events through messaging, design, and speaking opportunities
Create compelling content to drive adoption of software suites
Launched two direct-customer newsletters and product-led webinars, improving customer engagement and perception of the brand
Drive internal communications around new initiatives to promote buy-in from stakeholders
Partner with customers for compelling testimonial videos
Global Product Marketing Manager
Motorola Solutions - Global Product Marketing Manager, CAD Software
January 2020 – June 2021
• Partner with product and sales teams to develop messaging and content that drives awareness, evaluation and adoption of CAD products
• PremierOne Cloud CAD launch
• Integrated CommandCentral suite and CAD launch
• Acquire deep customer knowledge; create and use user and buyer personas as touchpoints for content creation
• Partner with regional marketing teams on events and go to market initiatives (customer case studies, trade show activities including speaking opportunities, virtual trade shows, road shows, social media and public relations
Global Product Marketing Manager
Motorola Solutions - Command & Control Software
December 2018 – January 2020
• Develop key messaging for every product, solution and update in the Command & Control sleeve in the command center software suite
• Relaunch of CommandCentral Aware (on-prem to SaaS) situational awareness product through collateral and sales enablement
• Emergency Operations Center collateral designed to inform a new market segment
